About the Cooking Competition
The ‘Meri Poushtik Rasoi’ contest by Glenmark Foundation , is a move to collectively gather knowledge about food that is traditional, nutritious and above all, relevant to local situations.Glenmark Foundation has been working in the area of malnutrition for the last 8 years. In its constant endeavour to tackle this issue, it is continuously looking for innovative solutions. The pan India “Meri Poushtik Rasoi” Recipe Contest will assist in identifying, collating and appreciating the nutrition rich native recipes we have in Indian cuisine, which could offer an answer to curb malnutrition at a local level both in urban and rural areas using local and traditional ingredients, method and knowledge.
The Indian home kitchen is rich in traditional, nutritional knowledge on regional foods, local ingredients, heirloom recipes and food lore. Knowledge that has been passed down through generations of home makers and traditional cooks through the ages, but is getting lost over time as families get smaller, time gets scarce and convenience becomes primary. The ‘Meri Poushtik Rasoi’ recipe contest will help to draw out and document this existing knowledge and take it to a wider audience for advocacy around a more nutritious lifestyle. It will also build capacity of social workers in the field of malnutrition and provide them with the tools and knowledge to convince women in the community on the need and methods to cook nutritious and locally relevant recipes. Finally, it will encourage all women to experiment and look at new ideas of preparing and even presenting food in an interesting way for children to lead a healthy life.
The Contest aims to reach out to people across society who can contribute to food and nutrition that could influence food habits. These include health and social workers such as ASHA workers, NGOs working in communities and Anganwadis to individuals, home cooks, chefs, professionals, nutritionists, students from nutrition, and hospitality colleges, Food bloggers and more to come together, rediscover our roots and create a repository of indigenous food knowledge that can serve the collective good
The objective of this multi-stakeholder initiative is to meet two objectives. That of collectively creating a repository of indigenous, locally relevant, nutritious recipes as well as to sensitize those in the field of nutrition about the seriousness of the issue of malnutrition in both urban and rural settings.
The Award will include a Certificate and Cash award for the Grand Winner as well as for all finalists in each category.
‘Bache na rahe Kuposhit jab khana bane poshtik '' - Share your Special Recipes today to help fight Malnutrition!
Glimpse from Meri Poushtik Rasoi - 2018
About Glenmark Foundation
Instituted around the theme of ‘Healthier Children, Healthier World’, Glenmark Foundation, the CSR arm of Glenmark Pharmaceuticals, is actively working towards improving child health and reducing Infant/Child Mortality. According to the World Health Organisation (WHO), new-borns face the highest risk of dying within a few days of birth. Majority of these children can be saved by access to simple and affordable intervention. Almost half the number of early infant and child mortality incidents is caused by malnutrition. A few years ago, we conducted a detailed research in the field of child health and the key findings of the research directed us to initiate Project ‘Kavach’ which is our flagship CSR program. The word ‘Kavach’ means a shield and symbolizes protection.
Through our various interventions launched along with our NGO partners, we aim at encouraging a positive health seeking behaviour among pregnant women and mothers with infants, and caregivers towards right nutrition including – good hygiene practices and ensuring complete immunization for children. We have been able to positively impact over 6, 18,617 lives through our various child health initiatives over the years.
IDOBRO
Idobro is a social enterprise that facilitates an active and deeper model of engagement to map and implement market-based solutions through a 5-step process to Inform, Interface, Interact, Integrate, and Impact. Idobro seeks to “multiply opportunities and partnerships for women, social and green initiatives to access markets, build capacity, create linkages and deliver solutions for socio-environomic impact”.
Idobro provides research, linkages, mobilization, stakeholder relations, project implementation and evaluation based on the objectives and stage of maturity of the initiatives / enterprise.
Idobro has organized over 2000 event engagement days on social issues and has been associated with projects such as Communication Catalyst 2018, Sandvik India Diversity Awards 2017, RISE Summit 2016, Asia Paciifc Housing Forum 2015, Global Economic Summit 2014, Maha Infra Summit 2013, Evaluation Conclave 2013, IMPACT EXPO 2012, USAID MBPH – Health Confluence 2012, Innovation for India Awards 2012, SEARCC 2011 Asia Pacific Conference, World Bank – IFC India Development Marketplace 2011, Marico Innovation Foundation workshops, International Poverty Conference 2011, Intellecap – Sankalp and Srijan Forums and IRFT – Pro-Sustain Launch in India. We work with leading institutes – international and national for events, interns and volunteers.
A Perfect Bite Consulting LLP
A Perfect Bite® Consulting offers a range of communication design, strategy, planning and execution services to clients in food production, retail, publishing and hospitality to reach out and connect with their consumers. The firm’s promoter, Rushina Munshaw Ghildiyal, is a published author, columnist, gastronome, menu consultant, food historian and teacher with more than 15 years of experience in the Indian food industry.
Rushina, and her team, experiments, curates, designs and develops new ideas around food and food products at APB Cook Studio, the firm’s state-of-the-art home kitchen in Mumbai. The studio regularly organizes cooking events and workshops around ingredients, products and themes that are meant to inspire people to cook at home.
TERMS & CONDITIONS
Below to read rules of the contest and the terms and conditions
Participation Rules
- The contest is open to people under 4 categories
- NGOs / Civil Society
- Professionals/Students
- Government Agencies
- Individuals / All Others
- Contestant may submit recipes under multiple categories but shall not submit the same recipe in more than one category.
- Entries submitted after the Entry Period will be deemed ineligible to win.
Participant Eligibility
To be eligible for the competition, the participant:
- Must be an individual
- Must be eighteen (18) years, or older at time of entry
- Must be a legal resident of India
- Must not be an employee of Glenmark, IDOBRO or A Perfect Bite Consulting or an immediate family member (defined as parents, children, siblings, spouse and grandparents) of one.
Recipe Eligibility
To be eligible for the competition, the submitted recipe:
- Must be submitted under an individual’s name
- Must be an original creation of the submitting contestant
- If you are entering a recipe belonging to someone else, please attribute it to the person while entering the details. For example, you could title the recipe “My mom’s Pitla”
- Must be a regional, traditional or modern dish that uses at least one local/regional/traditional technique or ingredient.
- Must include all ingredients, with quantities, detailed, step-by-step preparation instructions in the method, as required in the form.
- Must list each ingredient in exact common household measurements (spoons, cups, gms) and order of use in making the recipe.
- Must indicate cooking times and number of servings. Must not contain commercially available tastemakers, preserves, premixes, powders or ready-to-eat sauces.
- Must not be commercial ie. it must not have been previously published, must not be awaiting publication, nor may be submitted for publication consideration during the Contest Period.
- Must not have previously won a contest or any other promotion.
- Recipes may not contain profanity, anti-competition messages, illegal material, or material that violates the rights of third parties.
- Recipes may not include confidential information, trade secrets, trademarks or copyrighted material belonging to any person or entity other than the entrant absent a suitable license or permission agreement, proof of which is required. Recipes containing any forbidden matter or material otherwise deemed by Sponsor to be inappropriate will be disqualified. Online entries will be deemed submitted by the authorized account holder of the email address submitted at time of entry.
SELECTION CRITERIA
The winning recipes will be selected for novel use of local ingredients and techniques, richness in nutritional profile, and overall presentation and taste.
TRAVEL & BOARD
Travel and accommodation will be provided to the finalists. Conditions apply.
INTELLECTUAL PROPERTY RIGHTS
Assume that all information provided by entrant must be complete, true and correct.
All submitted Recipes will remain the property of the contestant. Glenmark Foundation will Sponsor and its partners will have the right to use it in various formats; Glenmark Foundation is not responsible for lost, late, inaccurate, incomplete, damaged, illegible, or misdirected entries.
Contestants will need to sign a release for perpetual use of the recipe by Glenmark in different ways, and which will include an indemnity clauses in case of plagiarism.
Finalist of 2019
Thank you all for Participating in MPR contest 2019.
Congratulations to the Finalist below.
| Shortlisted Recipe | Category | Submission By | City | NGO name |
|---|---|---|---|---|
| NGO | ||||
| Orgolac | ngo | Vinod kumar Pramanik | Pakur, Jharkhand | Janlok kalyan parishad |
| Dal Paniya And multi Grain nutritious | ngo | Padam kumar Jain | Jamnagar | prem samruddhi foundation |
| Aloo Cha Fadfata Ani Sheglache Ghava | ngo | Pradnya Sevanand Mandal | Mumbai | Foundation for Mother and child health |
| Maa ke Haath ka Peetha | ngo | Shalini Damani | Jamnagar | Foundation for Mother and child health |
| Ambadi Bhaji & Jwarchi Bhakri | ngo | Monica Laxman | Thane | mumbai mobile creches |
| Individual | ||||
| Khira Mandia Santula | Individual | Abinas Nayak | Hyderabad | |
| Peanut & Milet Cookies | Individual | Megha Deokule | Bengaluru | |
| Caulifloer & Prawns Bhanavle | Individual | Kalpana Talpade | Mumbai | |
| Vegetable Stuffed Rice Dumpling | Individual | Sayantani Mahapatra | Kolkata | |
| Panchratna Khichdi with Kulitha Khadi | Individual | Aarthi Basrur | Mumbai | |
| Professional / student | ||||
| Enippu Vendaya (Sweet fenugreek ) | Professional / Student - MSC, student of nutrition | Kalaivani.D | Pune | Symbiosis Institute of biochemistry |
| Shengole | Professional / Student - prof | Soni Charde | Bareilly | Sriram Institute of Technology and Management |
| Sukrunde | Professional / Student - student | Siddharth Anil Naik | Mumbai | Sheela Raheja institute of Hotel Management |
| Drumstick Soup | Professional / Student - lawyer | Pouleena Raval | Mumbai (Pali) | Advocate |
| Multi grain pongal with sambar | professional / student symbiosis of | Dheeraj Madugula | Pune | Symbiosis Instiute of Culinary Arts |
Partners
Contact Organizer
For any queries contact:
Rupali K, 022-28513880 (10 am to 6 pm)
Email: rasoicookingcontest18@gmail.com
